Achieving Success with Salesforce: Embark on Your Journey with Confidence
Sales and marketing leaders, along with IT executives, understand that selecting a CRM can be a complex process. Once a committee is formed, the organization or consulting firm must evaluate various platforms. However, these decisions can sometimes lead to challenges related to bias, both internal and external. It's essential to consider CRM platforms objectively, especially with a solution as comprehensive as Salesforce in the mix. As a Salesforce Practice Lead at Master Software Solutions, I frequently encounter misconceptions specific to the Salesforce platform and suite of clouds. Addressing these concerns is crucial to moving forward in the evaluation process. Salesforce is too expensive - This is a common misconception, as Salesforce offers a range of pricing options. During the sales process, your account executive will inquire about your short- and long-term strategies. It's important to evaluate not only license costs but also soft costs, such as time saved through a...